By Dis and Dat | October 22, 2015 at 05:18 PM EDT | No Comments
Just some random thoughts
The fundamental assumption in almost every band’s business model was that they were going to make their money on album sales. The Grateful Dead rejected that assumption. Their fundamental business model was based on making money from the concerts. Because of that change, there was a cascade of decisions that fell from that. For instance, each concert was completely unique night after-night, so there was a strong incentive to see them for several nights in a row—this ultimately led to fans following them around the country. In addition, they allowed their fans to make tapes of the concerts and freely spread them to their fans— the more concerts they played, the more tapes there were, the more people were exposed to the music, the more people paid for concert tickets. Today, the Grateful Dead release official versions of their historic concert recordings to fans. This has become a profitable enterprise because of the thoughtful curation and superior sound quality of the recordings (compared to many of the recordings made by fans). Their constant focus on the fan’s experience has paid off in ways that the band couldn’t even have anticipated when they were in their prime.